Pininfarina was one of the rulers in the kingdom of Seventies. These folks consistently knocked it out of the park when it came to concept vehicles, in addition to dressing nearly every significant Ferrari from 1951 until the Prancing Horse moved its design destiny in-house in 2011. Take the Modulo, a Ferrari 512 S endurance racing car that was transformed into a flying saucer. It continues to be the ultimate show vehicle, a four-wheeled WTF (not the least because utilizing a 512 S as a donor vehicle is very punchy).

Introducing the Pura Vision, the Pininfarina Battista's successor. At this point, it is important to note that Automobili Pininfarina, which is distinct from the original carrozzeria, is the source of these goods. It is essentially a start-up with the ambition to become the main supplier of high-end electric vehicles worldwide. A team of 116 people has been working on the Battista 1,876bhp hypercar since 2018, and the company's finances are getting stronger, according to new CEO Paolo Dellachà, who was formerly the chief product and technical officer.

We really enjoy the Battista, but the Pura Vision is something completely else. The necessity of stance and proportion is something that car designers will lecture you on chapter and verse, yet this vehicle joyously breaks all the rules. Just see how little the glasshouse is in relation to the body. Look at the floating roof of the Pura Vision. If you dare, look into its unadorned face and pay attention to how the cockpit is positioned within the body. Even the front and back "suicide" doors are absurd.

It also has the imposing presence of an automobile super yacht and is enormous, measuring nearly six meters long, two meters wide, and 1.7 meters tall. Design chief Dave Amantea, who claims that the Pura Vision looks notably like a boat from above, supports the maritime allusion. It should be emphasized that Dave is one of the world's most ebullient people.

"The initial version was released in 2018." We intended to gather not so much recommendations as the vibes and knowledge of what our clients desired, but a 40% scale model was shown in 2019," he says. "We must make the consumer the focal point of our project. Keep in mind that these men possess everything. They can purchase everything they want, so they're probably beginning to become bored. The most challenging part is getting people to say, "Wow!"

This undoubtedly offers Automobili Pininfarina some leeway, if not complete freedom, to become a little crazy. Deliveries have been made. Imagine you're a wealthy tech bro (or sister) looking for an electric yet outlandish vehicle. Although its production ambitions are higher for the quasi-SUV than the Battista -- think into the thousands rather than 150 -- imagine you're in this position. The Pura Vision successfully blends elements of Pininfarina's past with a contemporary Silicon Valley aesthetic. The lounge doors make reference to the Lancia Florida from 1956; the roof, which is now being co-developed with a Swiss expert; and the body portion where the doors meet, which makes reference to the Battista. The curving, one-piece side windows, which form a part of the doors, are supported by a central 'biscotto'. The headlights are concealed and made of L.E.S.S. nanofibres, which are less than one millimeter thick.

It rides on 23-inch wheels, the minimal size for a car with these absurd dimensions, and its tires are elegantly pinstriped in white. Another feature that is best appreciated from above is how gracefully the back tapers in; Dave the designer deliberately promotes this viewpoint. The beltline of the automobile is surrounded by a ring made of anodized aluminum.

It isn't overdone either. Amantea claims that simplicity is the foundation of everything, in part because the purer the surfaces, the more contrast can be generated when customers start spending a lot on custom items. The exhibition car's body is painted Bianco Sestriere Gloss, with exposed carbon fiber in striking contrast on the lower body parts.

Details are important. To elicit an emotional response, you need the unexpected element to appear, according to Amantea. "You need to wow the buyer, balancing the futuristic with the traditional impression. It's ingrained in our DNA to discover beauty in flaws. Finding the ideal mood is more important than getting the ideal line alignment.

The inside is similarly stunning and seeks to give off a lighter impression than the exterior thanks to four "floating" captain's seats. When necessary, the primary display rises into view; when not, it lowers into shadow. To generate distinct sound zones, there is a speaker built into each headrest. The dashboard and door tops are covered in charcoal leather, which mimics the accent band made of aluminum on the outside. 30% wool and 70% recycled polyester are used in the headlining, upper seatbacks, and center console. Between the back seats is a refrigerator.

The Pura Vision is referred to by Automobili Pininfarina as a "e-LUV" (electric luxury utility vehicle), a designation that may be misunderstood anywhere along the M62. Even yet, we like it for its enormous ambition and stirring cab-rear design. There is currently no information about the platform it would employ or the size of its electric drivetrain. On the former, a contract is being worked out, and the Battista will receive the latter. The performance will thus support its presence.