Tobias Moers – the ex-boss of AMG and Aston Martin – has been appointed CEO and Chief Technical Officer (CTO) of young Swiss brand Piech Automotive. Yep, that’s Piech Automotive as founded by the son of Ferdinand Piech, Toni.
Although actually, Moers will be joined as co-CEO by Manfred Fitzgerald – a man who spent twelve years as Director of Brand and Design at Lamborghini before being appointed as the global boss of Genesis and Hyundai Group Executive Vice President in 2015. These are big moves.
“With Manfred Fitzgerald and Tobias Moers, two established authorities from the sophisticated and rapidly evolving world of sports cars and automotive luxury brands join the Piech team. Both have a proven and enviable track record in this segment and possess extensive knowledge, an adept sense of how to communicate with exclusive customers and a distinct understanding of luxury brands,” said Toni.
Fitzgerald will also act as Chairman of the Executive Board at Piech Automotive, and presumably the first task for the new pair will be to get the exceptionally pretty Piech GT EV sports car ready for its 2024 launch.
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