advertise
advertise with us click here

The DBX crossover is now the brand’s passenger model of choice.

Aston Martin has no plans to produce a new car or bring the Rapide back. Four-door saloons aren't in the company's large ambitions since they continue to be less popular than crossovers at all price points.

According to Alex Long, the company's head of product and marketing strategy, Aston Martin is setting "lofty objectives" to become "the most coveted, ultra-luxury British performance brand" The newspaper also quoted within sources who claimed Aston did not have a sedan in its portfolio that would have a viable business case. Anything like the Rapide won't be making an appearance in Aston's lineup any time soon.

When Aston allegedly releases a five-year plan on June 27, we could learn more about what the company's future holds. According to Chairman Lawrence Stroll, the business is on schedule to introduce its first electric car in 2026. This month, he acknowledged that not many customers are demanding EVs. He did, however, mention that the new model will be a completely original creation with unique architecture.

Aston Martin now has access to the breadth of technology offered by Geely thanks to the Chinese conglomerate's recent 9.4% minority purchase in the UK automaker. Geely invests substantially in battery-electric cars and is the owner of various brands, including Volvo, Polestar, Lotus, Zeekr, Lynn & Co., and others. Aston has seven new models under the Vantage, DBS, and DB12 brands planned, so it is unlikely that it will give up on combustion engines anytime soon, but hybrids are on the way.

The twin-turbocharged 4.0-liter V8 engine in the recently released DB12 produces more power than the DB11 V12 did. The engine propels the coupe to 100 Kph in only 3.5 seconds and generates 671 horsepower and 800 Newton-Meters, so Aston's combustion-powered future is promising—it simply won't include a sedan.

Aston began construction on the DBX in 2020, the same year it stopped making Rapides. Following the trend of premium automakers releasing high-riding versions, the crossover rapidly became the brand's best-selling model. It is Aston's go-to passenger vehicle for the present age and competes in the same market as the Rolls-Royce Cullinan, Bentley Bentayga, Lamborghini Urus, and Ferrari Purosangue.

Author
Josh N

Josh is an avid Petrolhead and has been creating content in the motoring space for the last two years. As a qualified Pilot, he normally travels much faster than most rood-going vehicles. His favourite brand is Koeniggsegg.


0 0 59