It’s a bold statement, but AMG boss Michael Schiebe seems confident that the transition from fire-breathing V8s to electric will be seamless for buyers. In a recent interview with *Autocar*, Schiebe laid out his vision, claiming that AMG’s loyal customers aren't just after big, powerful engines they’re in it for the cutting-edge tech.

“Those who came to AMG for the V8 didn’t do so simply for the engine,” Schiebe said. “They love the technology we build into our cars. So when it comes to electric, I’m confident they’ll be on board because it’ll represent the latest and greatest.”

The message is clear: AMG isn’t selling engines; it’s selling innovation. Schiebe believes customers will make the leap from a burbling 4.0-litre twin-turbo V8 to silent, instantaneous electric power, as long as it’s packed with the kind of engineering magic they expect from Affalterbach. He’s betting on tech-loving buyers to embrace the electric revolution, even if the signature "one man, one engine" philosophy is heading toward its twilight years.

That said, the V8 isn’t dead yet. Far from it. Despite electric on the horizon, AMG is still working on new eight-cylinder models. Recent spy footage hints that the CLE63 could be next in line for the V8 treatment. Originally, this top-tier coupe was set to feature a smaller, electrified powertrain, but demand or the lack thereof for the C63’s hybrid four-cylinder has reportedly made AMG reconsider.

The C63, which traded its iconic V8 for a 2.0-litre plug-in hybrid, hasn’t exactly won the hearts of traditional AMG fans. Sales figures remain elusive, but deep discounts in Germany tell a story of lukewarm reception. The GLC63, another AMG model once famous for its V8 brawn, has also dropped the twin-turbo 4.0-litre in favour of smaller tech. And it’s not stopping there Mercedes has confirmed the next E63 will forego eight cylinders as well.

Schiebe acknowledges that some AMG customers need time to warm up to the new hybrid and electric offerings. Referring to the plug-in hybrid setup in the C63, he admitted, “It takes time for some to really get excited about the technology.” But he’s adamant that AMG’s move toward a more progressive lineup is the way forward, highlighting the company’s push for open-mindedness and innovation.

In fairness, AMG is putting its money where its mouth is. Alongside the rollout of high-performance plug-in hybrids, the brand is hard at work on an all-electric platform. The AMG.EA architecture has been in development for years and, if rumours are true, a pure electric supercar is in the works. It’s expected to draw inspiration from last year’s Vision One-Eleven concept, likely a spiritual successor to the 2013 SLS AMG Electric Drive one of the first real attempts at blending AMG power with electric performance.

And while Schiebe has already ruled out another F1-powered hypercar like the AMG One, thanks to tightening emissions regulations, there’s still a place for big engines further down the Mercedes-AMG lineup. Six- and eight-cylinder models aren’t extinct just yet, and let’s not forget the mighty V12 still living in the Maybach S-Class.

For those who still want to savour the visceral punch of a proper engine, there’s time. But the writing is on the wall: those options are becoming rarer, and Schiebe is betting on a future where AMG’s technological prowess not just engine size will continue to define the brand.